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Social Networking Raises Levels of Oxytocin in the Brain

June 25, 2010

Now the articles about the psychological effects of social networking are coming thick and fast. Paul J. Zak, "a professor at Claremont Graduate University who popularized "neuroeconomics," an emerging field that combines economics with biology, neuroscience, and psychology" argues in an article in Fast Company magazine that social networking stimulates the release of a the hormone that underlies our desire to connect empathically with others. I’m inclined to think it’s a chicken and egg scenario, and after spending the requisite 15 seconds scanning the article the image that comes to mind is of Pavlov’s dogs salivating at the sound of someone tagging a photo of them on Facebook. Scary!


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