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Is the web the pond of modern Narcissists

September 27, 2008

The web, particularly social networking sites, offers everyone who has a computer a chance to indulge in a little self promotion. Do some of us take it a little more seriously than others? What are we to make of material that clients bring to us about their social networking activities? An article in Scientific American makes interesting reading.

Am I a narcissist? Ask Facebook – or me!: Scientific American Blog.

A friend I’ve been trying to convince to join Facebook forwarded me aLiveScience story this afternoon about a study that found that a person’s narcissism can be predicted by how he or she uses the popular social networking site.

In the study, which appears in the October issue of Personality and Social Psychology Bulletin, 129 Facebook users participated in a survey designed to pick up narcissistic personality traits. Another group of college kids then examined the 129 users’ Facebook pages for evidence of such narcissism.

The findings, in a nutshell: The more info that users (or their friends) posted about themselves, the more narcissistic they were deemed to be. They were also the ones most likely to have sexier and more self-promoting main profile photos.

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